Paisley Tours Announces Digital Marketing Partnership with Carson ClicksUntitled

Paisley Tours is pleased to announce a new partnership with Carson Clicks, led by digital marketing specialist Richard Carson. As we continue to grow and attract visitors from across Scotland and beyond, this collaboration will support our digital strategy, online reach and long-term audience growth.

Over the past year, Paisley Tours has welcomed thousands of visitors to explore the streets, stories and heritage of Paisley. Our aim is simple — to bring people back into the town, support local businesses and help put Paisley on the tourism map in Scotland. Strengthening our digital activity is an important step in that mission.

Why this partnership matters

Growing a visitor economy takes time, effort and the right partnerships. Richard will support Paisley Tours across areas including digital advertising, online visibility and data-driven audience targeting.

This work will help us:

• Reach new audiences across Scotland and beyond

• Strengthen our long-term digital presence

• Increase online bookings for our tours and experiences

• Support local footfall and town centre regeneration

• Continue building a sustainable tourism model for Paisley

About Carson Clicks

Carson Clicks brings more than a decade of experience in digital strategy, online advertising and performance marketing. Richard is a certified partner with both Google and Microsoft and has supported organisations across the UK and internationally.

His approach focuses on understanding each organisation’s goals and building campaigns that drive real and lasting results.

Gavin Divers, Founder of Paisley Tours, said:

“Paisley Tours has grown quickly because people believe in Paisley and what we’re trying to build here. We keep things rooted in community and heritage, but we also know the importance of strong digital strategy. Richard understands both. He brings real experience, but just as importantly he shares our belief in doing this properly, building momentum and creating lasting value for the town.”

Richard Carson, Founder of Carson Clicks, added:

“Paisley Tours is a brilliant example of a local business creating genuine impact through storytelling and community engagement. Gavin and the team have built something meaningful here, and I’m excited to support their digital growth. This is about helping more people discover Paisley and strengthening a visitor economy that benefits local people and businesses.”

Looking ahead

Paisley Tours will continue to develop new experiences and expand our reach, with a focus on responsible growth, community impact and celebrating Paisley’s culture and identity.

Tourism works best when rooted in place, people and story — and this partnership supports that ongoing mission.

We are just getting started.